The allure of digital marketplaces and intermediary platforms is undeniable for businesses aiming to expand their online presence. These platforms offer the promise of increased visibility and easier customer access. However, this convenience often comes with significant drawbacks, such as high commissions, the intermediation of customer relationships, or the bombardment of both parties with spam under the pretense of providing leads. Such practices not only undermine the authenticity of interactions between businesses and customers but also impose constraints on a business's ability to independently manage its digital footprint.

One significant disadvantage of depending on these platforms is the erosion of direct communication with customers. This connection is vital not just for closing sales but for fostering lasting relationships based on trust and personalized engagement. When third parties intervene, they can filter and sometimes misrepresent communications, leading to impersonal and standardized customer experiences. Moreover, the financial burden of commissions can significantly reduce profit margins, challenging businesses to find a path to sustainable growth.